Marketing Through Product Branding


For a business to sell a product they must establish what their company is all about. Marketing should begin by identifying what they offer the public through product branding. This technique leads customers to your business by establishing a specific product brand that you are identified by. Identify your product strengths and what sets it apart from others. Then look at the benefits your product can offer your clients. Next, what qualities do you want your business to represent to the consumer. Then give your product a name that people can remember.

No matter what you offer the public, the same rule applies. The main goal of marketing is to increase product awareness to your target market and set your brand above the competition.  Below are some important strategies to promote your brand.

  1. One way to market your brand is by using different mediums such as television, radio, direct sales, email marketing and social media.
  2. Another way to establish your brand is by creating a logo to sets you apart from everyone. Some famous brand Logos are Nike, Twitter, Facebook, Google, Linked In, Pinterest, McDonalds, Visa, K-Mart, Fed Ex and Dairy Queen.
  3. Next create a tagline or catch phrase that people will remember.
  4. Place your brand logo in multiple locations.  From your storefront to other places consumers, that might buy your product, would visit regularly.
  5. Place ads in newspapers and online websites
  6. Ask others to share your information to friends, coworkers and their social media sites.
  7. Ask for customer recommendation because customers want to see how reputable your company is.
  8. Last, Be consistent in what you do.  Don’t give up.  Practice longevity and endurance.

Related links:

1 Comment (+add yours?)

  1. V.
    Jan 09, 2014 @ 12:23:39


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Follow The Writing Entrepreneur on

Enter your email address to follow this blog and receive notifications of new posts by email.

Fair Use Act

The use of some of these photo and content are protected under the fair use act under the copyright law. Section 107 contains a list of the various purposes for which the reproduction of a particular work may be considered fair, such as criticism, comment, news reporting, teaching, scholarship, and research. Section 107 also sets out four factors to be considered in determining whether or not a particular use is fair. 1.The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes 2. The nature of the copyrighted work 3. The amount and substantiality of the portion used in relation to the copyrighted work as a whole 4. The effect of the use upon the potential market for, or value of, the copyrighted work

Twitter Updates


I would like to thank the following sources for allowing me to post photos, related text and helpful information on this blog. Sources: Merriam Webster dictionary
%d bloggers like this: